Outdoor activity tourism in Wales is worth £481 million to the economy and supports 8,243 Welsh jobs. Total expenditure on outdoor activity tourism in Wales accounts for 10% or 12% of expenditure in the tourist economy as a whole, according to Visit Britain and Welsh government sources, respectively.
The strength of this sector lies in the varied nature of the habitats and landscapes of Wales. Although outdoor activity tourism benefits the whole of Wales, North Wales accounts for about 51% of the total economic contribution of this sector. North Wales’s coastline is an Area of Outstanding Natural Beauty, with hidden beaches, sea cliffs, and the largest sea cave in Wales.
Pioneered in Wales, Coasteering is a blend of rock-hopping, shore-scrambling, swell-riding, cave-exploring, and cliff-jumping. At the age of seven, Grant Mitchell discovered the otherwise inaccessible cliffs of Holyhead in an inner tube; now he goes Coasteering there with Anglesey Adventures – one of the many small businesses supporting the outdoor activity tourism sector in North Wales.
The company offers adventure days and breaks on Anglesey and throughout North Wales, including activities like Coasteering, rock climbing, sea kayaking, sea level traversing, gorge scrambling, canoeing, and raft building.