App Image
Wales Coast App

Author: Emily Wells

Location: Wales

The Wales Coast App has been developed by the environmental charity Keep Wales Tidy to offer visitors to the Wales coast all the information they need to fully explore and enjoy what coastal Wales has to offer, as well as supporting the local economies of Welsh coastal communities.

The App contains detailed, easy to use information on over 150 beaches, including beach access, the awards they hold, beach facilities, parking, lifeguards, weather updates and tide times, as well as nearby wildlife and historical attractions.

Using GPS technology, the app routes the entire Wales Coast Path, enabling users to find the nearest access point to the iconic path whilst mapping detail such as gradient, stiles and gates ensuring that walkers of all levels can tackle sections to match their expectations.

By offering a platform for tourism businesses, the app aims to boost local coastal economies by allowing them to connect with new audiences and through smartphone technology, guide customers directly to their doors. Hundreds of businesses along the Wales coast advertise on the App because they know the revenue generated supports Keep Wales Tidy’s environmental work to maintain and preserve the Wales Coast, as well as allowing them to engage with their target audience.

The fun augmented reality additions aim to engage a younger audience with some of the sea life to be seen in the area and in doing so hope to reinforce the connection between our actions on the coast and the well-being of the marine life. These connections echo the work of the charity in tackling beach and marine litter, the rewards of which are recognised and celebrated by the iconic Beach Awards.

Users of the app are able to find hidden areas of the Wales Coast to explore, making their visit more enjoyable and memorable, generating return visits and reinforcing respect for the coast and the desire to protect and maintain it for future generations.

Watch a video here.